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    中成藥銷售比化藥還要猛?看看TOP10榜單!

    發布時間: 2017-07-28 瀏覽次數: 2403

     醫藥網7月28日訊 據米內網2016年中國城市零售藥店終端競爭格局數據顯示,中成藥TOP10品牌排在首位的依舊是東阿阿膠生產的阿膠。而排在第二位的是內蒙古鴻茅藥業的鴻茅藥酒,與2015年相比提升了3個位次。此外,舒筋健腰丸、復方阿膠漿、腎寶片2016年的銷售規模增長率均超過20%。TOP10品牌中也有銷售下滑的產品,其中降幅最大的是福膠生產的阿膠,下降了17.35%。
     

    老年常見病用藥成為中成藥市場增長的主力

    從表1可以看出,中成藥TOP10品牌涉及到5個治療領域,補氣補血類用藥有三個產品上榜,骨骼肌肉系統疾病用藥、呼吸系統疾病用藥以及消化系統疾病用藥分別有兩個產品,而泌尿系統疾病用藥則有一個產品進榜。
     
    在骨骼肌肉系統疾病用藥中,鴻茅藥酒以及舒筋健腰丸2016年的銷售均有較大幅度的提高,可見老年常見病用藥已逐漸成為中成藥市場的增長動力。
     
    東阿阿膠兩款產品進榜,霸主地位無可撼動
     
    從2016年中國城市零售藥店終端中成藥TOP10品牌中可以看出,東阿阿膠的阿膠(浸膏劑/煎膏劑)和復方阿膠漿分別排在榜單的首位和第7位,是唯一有2個產品入圍TOP10榜單的藥企。

    由圖1、圖2可知,東阿阿膠兩產品在2016年的銷售情況繼續向好。其中,東阿阿膠生產的阿膠在中國城市零售藥店終端中成藥市場的份額遙遙領先,為3.78%,增長率8.95%;而另一品牌復方阿膠漿在2016年有了快速的增長,銷售額突破10億元關口,在中國城市零售藥店終端中成藥市場的份額為1.22%。
     
    據企業公告顯示,在過去的15年間,東阿阿膠共調價16次,零售價格從每公斤130元漲至約5400元,漲幅超過41倍。東阿阿膠從2006年開始謀劃對阿膠產品進行全面提價,僅2010年,東阿阿膠就提價3次,阿膠塊全年的價格總共上調35%。到了2011年則達到提價的最高幅度,一次性提價60%,也使得阿膠系列產品的毛利率增長71%。
     
    企業調價并沒有擋住消費者的購買熱情,東阿阿膠的兩款重點產品在零售藥店終端取得如此成績,也提高了該企業的整體業績。

    與東阿阿膠相比,阿膠另一大生產廠家福膠阿膠在2016年阿膠銷售額卻出現了嚴重的下滑現象,銷售額約14.2億元 ,同2015年相比下降17.35個百分點,其榜單排名也由2015年第2名下滑至第4名。
     
    福膠的中成藥產品有阿膠、參茸阿膠和鹿角膠三種,其中以阿膠為主打產品,年銷售額貢獻率達到99%以上。
     
    四大品牌增速較快,鴻茅藥酒接近40%
     
    2016年在中國城市零售藥店終端中成藥市場中銷售規模增速超過20%的品牌有四個,分別是內蒙古鴻茅藥業的鴻茅藥酒、白云山陳李濟藥廠的舒筋健腰丸、東阿阿膠的復方阿膠漿及江西匯仁藥業的腎寶片,其中鴻茅藥酒增長率最高,達39.30%。

    鴻茅藥酒近兩年上漲勢頭很猛,在中國城市零售藥店終端中成藥市場的份額由2015年的1.3%上升至1.69%,2016年的銷售額達到16.3億元,排名也由2015年的第5名上升至第2名。
     
    鴻茅藥酒是骨骼肌肉系統疾病用藥,TOP10品牌中還有白云山陳李濟藥廠的舒筋健腰丸也同屬該治療領域。2016年,舒筋健腰丸在中國城市零售藥店終端的增長率高達20.76%,相比2015年其排名也上升了一位,可見老年常見病用藥是中成藥市場增長的主力。
     
    目前我國藥酒市場的發展并不充分,一些業內人士都對藥酒界定模糊。目前屬于OTC的藥酒主要有鴻茅藥酒、龜齡集酒、張裕至寶三鞭酒和北京同仁堂國公酒、壯骨酒等產品。鴻茅藥酒是國家專利藥酒,配方龐大、生產工藝復雜、質量標準高,具有不可復制性,未來的市場潛力不可忽視。
     
    誰將成為2017年TOP10品牌的新寵兒?
     
    2016年中國城市零售藥店終端中成藥TOP10品牌中,銷售額低于10億元的只有太極集團重慶涪陵制藥的藿香正氣口服液,其銷售額約為9.3億元,市場份額0.97%,同期增長率15.69%,位列第10位,與2015年排名持平。
     
    排在第9位的是華潤三九醫藥的感冒靈顆粒,銷售額剛過10億元大關,其增長率為2.48%,但是與2015年相比,該品牌排名下滑2位。

    值得一提的是,2016年排名第11位的是濟川藥業集團的蒲地藍消炎口服液,屬于呼吸系統疾病用藥,其銷售額也沖破了9億大關,增長率高達24.28%,這使得其市場份額從2015年0.81%升至0.94%。2017年能否突破10億大關,我們拭目以待。
     
    數據來源:米內網數據庫智能版

    云南云龍制藥股份有限公司 版權所有 互聯網藥品信息服務資格證書:(滇)-非經營性-2017-0001 ICP經營許可證號:滇ICP備12001237號-1
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